© 2024 All rights reserved
Made with by Michelle Melo Digital <3
Boost Your Online Presence with Professional Social Media and Content Solutions for Small Business Owners
Running a business takes a lot of time, and adding social media management to the mix can quickly become overwhelming. Hiring a social media manager frees up time for the business owner to focus on other aspects of the business.
Social media is a complex and constantly evolving field, and a social media manager has the expertise to navigate it effectively. They can create a social media strategy that aligns with the business’s goals, and execute that strategy effectively.
A social media manager can help a business reach a larger audience and engage with that audience more effectively. They can create content that resonates with the target audience, and use data and insights to continually improve performance.
A social media manager can help maintain the consistency and professionalism of a business’s online presence, protecting the business’s brand and reputation.
Hiring a social media manager can actually save a business money in the long run, as they can ensure that resources are being used effectively and efficiently, and they can help avoid costly mistakes.
I’m lucky to be able to help you and businesses like yours grow, and I take it very seriously. I am passionate about empowering the business owner so that they have the tools and skills needed to run successful social media campaigns, engage with their community in a manner that is representative of their brands, and keep them up to date on trends while not falling into the trap of quantity over quality.
I know it’s easy to get distracted by all the noise out there. That’s why I’m here—to make sure you don’t lose sight of what’s important: your success.
After all, I’m your business’s digital BFF.
*Starting Monthly Rates
Need a more customized package? Don’t have images or content? MMD can work with you. Let’s create something exclusively for you and your business.
With so many social media platforms out there, it can be overwhelming to know where to start. That’s where Michelle Melo Digital comes in. I will work with you to create a customized plan that fits your business needs, goals and budget. Here are just a few of the services offered:
Take a deep breathe and let me help you create and set up your business accounts on the platforms that are most relevant to your business, such as Facebook, Instagram, Twitter, Pinterest, TikTok and more.
Together we will work to develop a content strategy that aligns with your brand and business goals. We’ll create and post engaging content that resonates with your target audience, and helps to grow your following and increase engagement.
I’ll help you engage with your audience by responding to comments, messages, and reviews in a timely and professional manner. This helps to build trust and loyalty with your customers and prospects.
MMD can provide regular reports that track your social media performance and provide insights into what’s working and what’s not. This helps you to make data-driven decisions and optimize your social media strategy over time.
MMD believes that social media can be a powerful tool for small businesses, and we’re passionate about helping you succeed online.
Taking your first steps as a small business owner into the digital world can seem scary and sometimes even overwhelming. Starting Social Media for Small Business is much different than running a personal page. These are some of the tips I share with my clients (and not clients) when they are just first starting out.
I can assure you that it is not and can even be a fun space to share the love of your craft and what you do.
Now, I understand watching content creators and thinking “wow, I can never be that creative” or “how do they even know what to post”, it’s okay. I promise you that once you take those first few steps, it’s going to be easy peasy.
Social media is just that, social! It’s a place to exchange and share ideas, to entertain
to connect with other people…read that again … CONNECT with other PEOPLE! It’s a space to be as creative as you’d like. It’s also a space to learn and become inspired. This is probably one of my favorite things about social media, the inspiration that comes from other people halfway across the globe. It never ceases to amaze me.
Now, what social media isn’t: Social media is NOT your storefront. It is not a space to push your products or even a space to “sell”. This is why you have your own website for that. There is nothing worse than logging in at the end of a long day to relax on social media and see someone try to sell you their services or wares. It actually does the opposite of its intended purpose and pushes away your customers. If you are using social media as a storefront, please stop right now. Get your own domain name and set up your own eCommerce site. If you need a website, you can get a domain name here. It’s supported by me and my team and if you need help, you can reach out to a friendly team ready to help.
It really is simple, even if you use something like Etsy to begin. As a side note, while starting on Etsy is not bad, you should always aim for your own website. Its your own space, your own rules and you are not at the mercy of another giant corporation.
To add, social media is should also NOT be a place you rely on to connect with your customers. While it is awesome that there is a space where there is already a built-in audience, it should never be your only space. Imagine if a social media giant like Instagram or TikTok stops working tomorrow or even bans you, how would you connect with your customers? This is why you need your own website and a dedicated place where you connect with your own clients. Think of it like this, social media is borrowed land while you own the land on your website, You are the Boss!
This may seem like a no-brainer, but this will do a few things. For starters, it’s going to see if there is already a business name functioning under your name. Now, usually, if you have two different products, there shouldn’t be an issue, but if the name is a registered trademark, already working with a large clientele or following, you may run into some issues. If the name is already trademarked, I would highly suggest speaking to an attorney so you don’t run into any issues later.
Now, if all is good, claim your name. You don’t even have to use it right now, just make sure you have it under your control. I have to make this one disclaimer as a business owner myself, as you start growing your page, you will have lots of scammers trying to gain access and hack your account. They may even open duplicates with a slight variation of your name to confuse your followers. I highly recommend 2-step factor authentication to help secure your account. This can be done from your profile and then going to settings.
Do you have a website? If yes, congrats, you’ve already got this step covered. If you don’t, what are you waiting for? A website is an important asset to your business. It is the space that reflects not only your business but yourself and how you are different
from everyone out there.
If you don’t have a website, I got you covered. You can purchase one here.
So you don’t know how to build a website? No worries, here are the elements that I recommend you have so you can create an amazing site that is inspired by your uniqueness. First, get WordPress hosting (the most popular in the industry), and then I recommend you get a plug-in called Elementor. This plug-in allows you to drag and drop elements to build your site. For your eCommerce, WooCommerce is my favorite. It’s easy and will guide you step by step on how to add products and set up your storefront. If you ever need help or guidance, I can also help and even create your own site so you will be ready to go sooner rather than later.
So why a color palette over a logo? I think we spend a lot of time on logos and we don’t use it as often. As a matter of fact, when starting your social media, I recommend using an image of you, the creator, over your logo when branding your social media. Why do I recommend this? Consumers have grown increasingly savvy when it comes to ads and when someone is trying to sell to them. What consumers want now is an intimate connection with the business they plan on purchasing from so a potential client or customer is more likely to purchase from a small business whom they think they know or recognize and has seen their face on their site or social media page.
On the other hand, honing in on your color palette will help create templates and postings with a more cohesive look. Colors are wonderful to make your business look professional and invoke the voice you want to portray. I love using Canva to set up social media templates with my brand colors. These templates allow you to have a more put-together look when creating posts for your social media. There is a website that I love recommending to my clients when undecided about colors, Coolors.co.
Now, before you go off creating random posts and start sharing all those wonderful things you do, I want you to take a moment and think about what your goals are for posting, and no, you can’t say more sales. I want you to post with intent, not for the sake of just posting. Before you post, I want you to create a category for each post and think about where it’s going to fall under.
Well, these are the reasons or types of posts you are going to share on social media. Each post should fall under one of your chosen categories. Some businesses may have 4 or 5, but you chose what works best for you and your audience.
I’ve done some homework for you. Below you are going to find a few categories that you can use. This means, whenever you post something, I want you to ask yourself “Which category does this fall under?”
Now, every time you post, your post should fall under one of these categories. This is not only going to make your profile informational but it’s going to make it easier for you to come up with content.
If I ask you, who is your target audience, you may say “every one of course” and I am here to tell you that you will set yourself up for failure unless you have the same marketing budget as Coca-Cola, your budget needs to be laser-focused on your ideal customer.
I want you to think about who your ideal customer or client is. Not just, basic demographics like age, gender, and location, but really get into their heads and tell me everything about them.
Here is a quick form you can use to create your ideal customer, we are even going to name them:
You can add and remove to the list, but the goal is to really get into their heads and know who they are down to what they are looking up online, where they hang out, and on what they are posting on their social media pages. I want you to know what is on their recommended pages on their pages.
Don’t forget to name your ideal client. First name and last name 🙂 This is going to make it easy for you to get into their heads when you plan any marketing campaigns, including ads.
ProTip: Once you have your ideal person, then you know what hashtags to hit on so you can be found by your ideal client.
Prepare! Before you begin your social media presence, you NEED to have a place where potential clients can find you or even learn more about you.
Once you claim your social media handles (for example @MichelleMeloDigital)and you begin posting, be social! Dedicate some downtime to interacting with people, including your ideal clients.
Become familiar with your ideal client and really get to know what makes them tick.
Best of luck!
© 2024 All rights reserved
Made with by Michelle Melo Digital <3